Tm Morris et al
Clubhouse Solutions in Asia
A golf clubhouse should reflect the game it supports. It is the central pin around which a golf club and its course revolves and to this extent it should showcase golf and its history. The clubhouse is the first element the visitor experiences on a trip to the club, and it is important to create a golfy atmosphere. The feel of the clubhouse, and in particular its décor, have a strong subconscious effect on the visitor and this initial impact can best be achieved by displaying big colourful works of golf art alongside other golf related objects, be they antique or replicas. So often I have entered lovely new marble clubhouses in China, to be met by huge abstract canvases that bear no relation to golf – the very sport the club is trying to promote. The interiors are often very grand with large central atriums, but with nothing relevant to golf; you could be entering a five star hotel.
Branding is important and the message a clubhouse wants to promote is golf and its ancestry.
Décor can be the last element an architect or designer thinks about when building a clubhouse, but it is the first thing a golfer sees when he or
she walks through the door. You want them to feel not only comfortable but you also want them to feel they are entering a golf environment, surrounded by visual images of golf’s rich past and reminders of its legacy. Oil paintings, posters, photos all tell a story that is central to the sport, and if these are supplemented by items of memorabilia then so much the better. Playing golf is a pleasurable experience, and it is vital that the quality of this experience is maximised by giving the space a gravitas, imbuing the walls and the environs with a strong sense of history. The wow factor can best be achieved by showing important figures from the past, with paintings that tell the story of the development of the game with its seminal figures.
To this end, Rhod McEwan Golf Classics offers a service advising and supplying goods for clubhouses. We have a large selection of paintings and images which can be chosen to suit your particular needs, and we have a track record of decorating clubhouses in the following Chinese locations:
Haerbin – Tianjin – Henan – Yunnan – Chongqing – Wuxi – Shanghai area – Beijing – Guangdong – Xi’an
Rhod and his wife Yue Hong, who used to work at the Travel Channel before moving to the Golf Channel in Beijing, have a solid track record in furnishing golf clubhouses across China, and they are always happy to talk and offer advice to anyone who wishes to put up a little bit of history in their clubhouse. Together they know the Chinese market well, and have built up an extensive golfing network over the years. They can supply Chinese translations and Yue Hong’s presence makes it easy to converse and understand a client’s requirements; the Chinese/Scottish interface is well oiled. It is also well within their grasp to establish a serious golf museum, should anyone desire, and with Rhod’s contacts in the UK this project could be officially backed.